NANDO’S - the nutrition challenge
Nations are getting heavier and heavier. The fight to control the obesity epidemic has become more than a scientific quest for new data and better ways to help individuals battle the bulge. It has become a crusade to change the way people live. As the world has been made aware of the high levels of obesity among adults and kids, the food sector has needed to adapt to customer needs. Being the healthier fast casual option available, Nando’s briefed the agency to develop ways and means of addressing the issue holistically to ensure that customers understand the health benefits of the brand.